Serious Coffee?

After "re-designing" the Serious Coffee logo, closely following the styles and the type of Jan Toorop's poster, Delftsche Slaolie, I realized that it looks very similar. This made me wonder, was the logo based off an Art Nouveau style to begin with? The flat style of the image was similar to many images during the Art Nouveau period, and the particular piece I chose to mimic had an almost identical typeface (however the Delftsche Slaolie poster's type was hand rendered and not a particular font). The E in the original logo has the same steep serifs that angle toward each other, the I has the flared serifs at the top and bottom, and overall the typeface is long and narrow as it is in the Nouveau example. Even the way the steam came out of the cup was similar to the style of hair an artist would give a woman.

On The dresses of the women in the Delftsche Slaolie poster the pattern has a faint line outlining the solid shapes within it. I tried to do the same with my beans. As for the steam coming out of the cup, I tried to enhance it to closer mimic hair. I believe both designs, Delftsche Slaolie and Serious Coffee have a diverse audience. I think the style plays more so off artistic taste rather than a particular age group. Modern, sophisticated and classical are some words that come to mind when I think of an audience.