Sunday, January 29, 2012

If you like the Pickles, Prithee, try the Sauce

I found this Victorian advertisement in Consuming Angels by Lori Anne Loeb in a book from the Library. This particular advertisement is for BATTY'S NABOB PICKLES. I was drawn to this advertisement because unlike MANY of the other Victorian ads I saw, this one was simplistic, minimalistic and to the point. As far as Victorian advertisements go, it has the often seen "catch phrase" at the top describing the product and a whimsical illustration dominating the ad. However, it seems to be missing an elaborate typeface, which was common in Victorian advertisements. While I was looking through Victorian ads, I noticed that most of the illustrations and "conversation" within the illustrations were likely meant to amuse, rather than to just inform. I definitely get that impression with this particular ad as it seems like they are mocking a child reaching into a cookie jar by replacing it with a man reaching into a pickle jar. The song-like text under the illustration is also playful and amusing.



1 comment:

  1. Interesting example Alisha.
    Thanks for sharing.
    I appreciate your thoughts on the piece.
    Jackie

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